3 Top Tips For Promoting Your Business Online
Whether you have a bricks-and-mortar business or you provide a service, it’s important that you have a strong online presence to promote your brand.
As more and more customers turn to the internet to find new suppliers, seek out recommendations or simply find out more about what you have to offer, if you’re not online, then you really are missing a trick. Whilst it’s important you keep up with trends in the digital world, you don’t need to be a techy or marketing guru to stay ahead of the game. And as a busy business owner, your best bet may well be to bring in experts who can take the hard work off your hands, leaving you to get on with important work of your actual business!
Tip #1: Start a blog
Having a blog linked to your website is one of the best ways to bring more traffic back to your website. You can blog about a variety of topics relating to your business or service, and include specific keywords which people will be searching for on Google to ensure your business makes the first page. It’s a great idea to blog regularly, and whilst it doesn’t need to be every day, I recommend weekly to keep your website fresh. If you’re busy, or simply not a writer, then look for freelancers on upwork/PeoplePerHour who provide professional blogging services. Look for bloggers who have a portfolio on their profile. Choose bloggers who will think about your audience when writing. I know how important it is to produce blogs which potential customers are actually going to enjoy reading and find useful.
Tip #2: Choose two social media platforms to start with
Social media is a fantastic way to get your business out there and to reach more of your dream clients. You can share tips, links to special offers, and encourage people back to your website by posting links to your blog. Think about what level of support you would need from a freelancer – do you want someone to manage all your social media, or who will simply post updates on your behalf? If you’re just starting out, I recommend choosing two platforms where your ideal clients hang out, and building your presence on them first. It’s impossible to be on every social media platform, and by choosing two you can start to build meaningful relationships with potential customers. This also makes the process far more easy to manage and stops you from getting overwhelmed.
Tip #3: Post guest blogs
Guest blogs are a brilliant way to increase your reach online and will also help with your Search Engine Optimization (SEO). Make sure you choose blog sites that your ideal clients are likely to be reading, and pay close attention to any guidelines that they have for submitting guest posts. You can work with freelancers to support you through the whole process, from finding opportunities to making the pitch and even ghost-writing the blog post for you. Just remember, as with all digital marketing, think about the customer first and what they will enjoy reading, don’t simply send out thinly veiled sales content. Write quality posts which your dream clients are going to love, and which will help to build on that all-important ‘know, like, and trust’ factor, a vital component of any small business promotional strategy.